We want to try and make our designs as interesting as possible because as we are not including the name of the film in these promotions we will need to make the advertisements intriguing enough for the viewer to want to come just to see what it is all about OR we need the products to be that closely related that it is obviously recognisable for people who have already seen the film.
Pill and business card
This links to a scene from the film when Eddie is first introduced to the drug, he is presented with a pill and a business card.
Giant perspex pill
as the pills in the film are clear and see through, we thought that perhaps we could produce a giant perspex pill on the laser cutter, the pill would be made out of several layers and the middle layers could have information carved out of it to be a giant pill / 3D advertisement.
Secret Monitor
This is something I came across a few months ago and thought it would work perfectly for a 'I was blind but now I can see' concept. Our intentions are to do this procedure with an LCD monitor and produce a short video clip promoting the film night, we will make some polarized glasses and leave them with the screen, the screen will be placed around college so that people can approach it and put the glasses on and be able to see the advertisement, the effect of this is pretty impressive so it should produce a good response.
Blurred handout
Some form of layered hand out that is covered by misted acetate or some other similar material, so only one aspect of the handout it clear at all times, but when the hand out it removed from it's cover then it will be fully clear and sharp, to relate to the supposed effect of the drug.
Answer machine
An answer machine is constantly referenced throughout the film so we thought if we left an answer phone around college with pre recorded messages in a similar style to the film but that promote the film night, this would be an interesting product that people are bound to interact with.
Book
The main character in the film is an author so there is constant references to his career and writting, so we thought we would produce our own book and promote it as his own, but we will only include a small amount of text purely to reference the film and promote the night.
Brain model that lights up
During many scenes when he is ingesting the drug, the camera zooms into his head and shows how the drug is stimulating his mind, they do this by visualising the brain lighting up. This is where our concept came in of producing a 3D model of a brain that lights up and perhaps included the information of the event, like a giant illuminated advertisement.
tab handout
Another hand out that your need to move or play with in order to make the text legible
Pixelated visuals
In reference to a side effect of the drug, we are considering using acetate sheets to produce a similar pixelated effect to the film with one of our advertisement.
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