Isobel Moore // Logo Initial idea development

At this stage I have taken away the basic information given to me by Isobel about what she wants out of her logo and visual branding. I have told her that I will go away and come up with a range of about 5 or 6 ideas if possible, to give her a wider variety of choices and hopefully develop a visual brand that we will both be proud of.
 
Below are the options that I chose to digitise to show Isobel in our next meeting, these are the range I have created which I feel would give her a good starting point of deciding what sort of direction she would like to go in.


I will include her feedback and reactions in this post

These are the thicker style of block logo which I enjoy creating and would say is my "typical" style of logo design. However i am very aware that this concept I am suggesting, is probably not what Isobel wants, as the image itself once complete comes across as quite loud, masculine  and powerful, rather than the more delicate style of serif based logo that she originally suggested.

The feedback I receive for this design from Isobel was as expected, it just doesn't suite her style, which I expected but I wanted to show her a few alternate options as well, which she very much appreciated.

I kind of took this brief of a little experiment as well, as this is the irst time i have worked this close with a client to create their professional branding, I wanted to see what approach would be the best in the initial stages of the design phase, therefore I thought it would be a good idea to throw in options which I didn't think she would choose but might help her think a little further out of what she expects, as i didn't really want it to be a situation where I am just used as a mac monkey. I wanted this collaboration to really show each stage of the design process, and I also want my designers opinion to be considered.

  
Again the design below was not really considered as an option.

 The concept below was the main idea that I approached Isobel with, it focuses more on a brand concept than just a logo. By using her initials I thought it would be an interesting opportunity to use I'M photography as a basis for her photography brand.

I got a really positive response back from her about this proposal, so it looks like this is the direction the concept will head, but the visuals are still to be adjusted.

The use of serif typeface was again met with a positive response, but I will go away and create a few alternate options using slightly different layouts and a variety of different serif options.

The use of a circle to border the logo was another element she liked, as she agreed that it relates well to a camera lens

Out of these options I actually prefered this options below, which I think was her least favourite, i thought the fact that using a lower case 'm' works well with the concept, and I prefer the shape of lower case serif M's. I also thought it would have worked quite well on a website or her printed promotional material, but she said that she definitely doesn't want to use lower case letters. 

i was quite confident that she would like the visuals of the design options below, but again having found out that she really doesn't want lower case letters, which I think is a shame because visually it works really well, but it does take away from the 'I'm' concept, but I thought visually that is the style that she would have preferred, but that was not the case.

She also really liked the way her name was written below, but she also wanted her full name used in the logo which is Isobel Moore, instead of Izzie Moore, which may effect the way that the type fits as we will now be gaining an extra letter in the first word so may not work as well, but I shall continue developing this further.

This design below which follows the same layout as one of the earlier examples but with a sans serif font instead, This option below visually was her favorite, so I suggested I will go away and produce a series of variations of this style, trying to use a similar style serif typeface. She commented positively on the thin typeface, and she liked how it fit within the circle.