Isobel Moore Photography Branding // Logo Development

From last session I received the feedback that this design below was her favorite design and to take this away and develop the style into a serif version, but also there are areas I am not happy with, like the way I will display both 'photography' and the way the 'I'm' looks within the circle.

I used the same font used above with is Arvil Sans and played around with adding different sized serifs onto the letter to see if I can create anything which follows a similar shape but highlights her more traditional, delicate photography personality.

I then tried to adjust the width of some of the stems and the shoulder of the m to make it more of a traditional serif M, However at this point I quite liked this idea and continued with it further, and in hindsight, I don't actually liek it anymore and don't think it suits Isobel at all but never mind. I wasted a bit of time but it hasn't effected my progress in the long run of this project

As originally Isobel commented on the fact she liked the thin type rather than thicker, I chose the one above to continue with, however the 2 design below I have adjusted the Height of the caps and also tried an italicised version, but at the minute I am just trying to create a nice variety of options fo her to choose from.

Below are a few variations using the circle to hold the typeface, this was mainly to experiment with how the typeface responded to

I also tried experimenting with alternate shapes to hold the I'm, again this was purely a visual experiment.

 as you can see the design above was originated by the reduction of the design below, which was an experiment using 2 circles playing on lens shape and lens focus, which relates to the photography theme.

The design below starts to take away from the I'm concept but visually i think it fits the high quality,traditional style that Isobel was looking for.

Using a thinner weight I was playing around with the designs below which again I thought gave an interesting visual, but again i think overall it takes away from the I'm concept.

Using this thinner serif font again creates a completely different vibe for the logo but the typeface itself is a nice looking serif font so it depends on Isobel's preference to what direction she wants to follow.

This was an option I sent Isobel earlier which she gave the feedback that she really liked it but it just came across as too busy, which I 100% agree with

I have a meeting planned with Isobel on Wednesday to show her these further options, to see if there are any improvements to the last batch of options.

However at the minute there is non of these designs that really stand out to me, so I am not confident in any of them, so I may have to continue with some completely different options, to see if i can get out of this hole I am digging myself into.