I suggested that perhaps it may be beneficial to try out having her own logo with her name instead of just following the typical photography style of branding, which is clean black and white nicely laid out type. However it will obviously be her photography which is the main element she wants to promote about herself, so having a simple logo that doesn't overpower the photography she is trying to present is essential.
The shape of the two z's could work as a camera flash visual, obviously an improvement of the layout would be needed to make it more legible but I think this would be a good option to take to Izzie. I think this style would also suit her style of photography which is interesting studio based beauty and fashion photography.
The I'M concept is I think the strongest concept I have got on paper, I think it would work really nicely using her Initials to form her brand as more of a message of how she approaches photography.
'I'M Photography' would work on several levels, it obviously is based on her initials and still works as if you were reading it 'Izzie Moore Photography' but it also adds the second message selling herself as a professional photographer who cares deeply about her job and in essence photography is Izzie Moore. If she chose this concept she would have the opportunity to broaden it as she develops her promotional materials both digitally and printed. For example, she could extend it to her website, 'I'm Fashion photography', 'I'm Make up Photography', 'I'm a studio based photographer' etc...
Variations of the layout of her name were also an area I tried to cover, the shape of the two z's and o's could be a visual basis to work around, and as initially this is the type of thing Izzie wants it may be a good feature to work on.
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