Brief
Isobel Moore, is a current 3rd year photography student at Leeds college of Art.
Your task is to produce a visual identity for Isobel, as well as a series of printed promotional materials which can be featured in the final End of Year Show, such as Business card and post card, flyer these printed promotional materials should aim to represent Isobel’s individual professional interests as well as represent her clearly as her own visual brand.
Isobel focuses mainly on studio based Beauty and fashion Photography, she does a lot of work with make up artists, but she also wants to represent her versatility in the field, highlighting her ability to produce high quality studio product shots
Background
The materials you should aim to produce for this project, should be easily produced in small quantities to large quantities. Be able to be produced at minimal expense.
Feature Isobel’s photography and bring all elements together to create a coherent relationship between the branding and the printed materials.
You will be working closely with Isobel throughout this project to ensure client satisfaction.
Colour can be used in these designs if required, but simple flat subtle colours would be more suited to Isobel’s professional personality.
Isobel’s final major project is based around the theme of Greek Gods and Goddesses, which can be used to influence some areas of the promotional material but mostly the designs produced should aim to work for isobel from the final major show onwards.
Isobel will provide information on how she personally see’s herself as a photographer and what style of existing logo or visuals, she feels, represents her and her photography style.
Isobel wants a type based logo which is simple and clean and mainly featured Serif Typefaces.
Tone of Voice
Serious, clean but very welcoming and friendly.
Target Audience
Prospective clients of Isobel, creatives and non creatives which may need a studio based photographer.
Deliverables
A logo that Isobel can use on all her promotional material as well as a minimum of 2 printed elements to be featured in her End of Year show.
Studio Deadline
End of year show May 2014
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