Isobel Moore Photography // Logo Progression feedback

After having a meeting with Isobel today to discuss the progress and direction of the current logo development. I seem to get the impression tht she wasn't too impressed with any of the developed options I had worked on, I was trying to structure my questioning to get as useful feedback as I could, because I think I am becoming a little confused of what she actually wants.

I originally thought we were onto a winner with the design below, or atleast heading in the right direction.

However showing her the options and progression made me a little confused if this is the actual style she would want.

I know the font wasn't what she wanted but i thought the concept with the visual layout was something at least similar.

However The feedback I recieved on our last meeting didn't really help me distinguish if she actually liked my current designs and made me think that I should probably go away and just try and create another range of possible designs based around the I'M concept.

 As i got the impression that all she actually wants no is her name written in a serif font I experimented with the designs below,

She really likes the curved shapes used around the name, so either a circular design or rounded rectangle would be most suitable.
 

The design below I played around using the 'O's as a camera shutter progression throughout her name. but then continued with the layout to give her some simpler options as I think it might be the fact I am over complicating the designs that she doesn't like, but as I say at the minute I am having quite a lot of trouble understanding what she wants and what style she actually likes.

Since proposing the I'm concept to Isobel she really wanted to go in that direction, but when I proposed the idea i was suggesting it as more of a full brand concept that all of her designs could be revolved around a sense of Isobel's identity. However I think she just wants the I'm photography as the logo but then the actual visuals to follow the standard photography brand style of black and white serif type spelling out her name.

Then I just started playing around with the idea that the I'm would focus as her actual 'logo' but the photography section visually follows it, this way she could replace the 'Photography' with her name or with any otehr descriptive words which she feels represents her.

Then I tried experimenting with the visuals of the I'm itself, this design was inspired by an upside down 'W' which I thought really hihlights the serif element that she wants, while also producing a good looking logo.

These logo options at the minute are are my personal favorite of all the designs I have prduced so far. but through email communication with Isobel, she likes the typeface used for her name on the bottom right design but really didn't like the shape of the I'm 

We then moved onto the design below which I sent to her and this produced a good reaction from Isobel, and gave me a bit more of an idea of what she actually wants out of her visual branding.

She didn't like the fact that the 'photography' was in lower case, but I found it difficult to produce visuals that I liked, she liked and also visually worked.

Eventually after a bit of tinkering I used the typeface Optima with the apostrophe of the typeface Jura and produce the design below, which she really liked and made it clear that this was the design she wanted to use. but she still wanted to incorporate a circle in it

I started to get into this design, I thought it worked really well as it was and could be taken onto any format whether it be printed or digital

However she still wanted the I'm to be separated into an individual logo. I am getting a little worried that adding these elements wont really make much different to the visuals and may if anything hinder the visuals message and style she is trying to represent.

The 2 options below worked the best with the circle around the I'm. but unfortunately Isobel then wanted to try the photography back in the circle with the I'm which in essence takes this design back to one of my original designs that I produced in the initial design stages, just featuring a different font. 

 By adding the photography in the box, I personally think it both takes away from the 'I'm photography' concept and makes it look like it's saying 'I'm Isobel Moore' and the 'photography' just disappears as a pointless addition.

However she loved this design and wanted to continue with it, and at this stage it has been back and forth for about 3 weeks so I am just going to use this design and try my best to keep the 'I'm photography' concept alive.

So really this is the logo options below which I will use as her main visual identity and I will tr to fit her name in a way that will not take away from the original concept.