YCN Cath Kidston // Initial Ideas

Having sat down and talked with both my sisters who fit the exact target market of Cath Kidston, I asked for there help to come up with a list of possible visual options that the pattern could consist of.

Chocolate
Cats / Dogs
Puppies / kittens
Baking
Knitting
Tea
Alcohol
Cocktails
Picnic
Wine
Comfort
Bed
Holidays
Beaches
Cities
Travel
Music
Candles
Books / reading
Birds
Nature
Flowers
Pillows/ Throws
Animals

Out of this I thought perhaps a topic a little more generic would be the best options so I thought some sort of animal based parrtern would create quite a good conversational pattern, especially if it was an animal that wasn't usually associated with feminine patterns

Penguins was my first option, but after illustrating about 10 different penguins I realised that perhaps my concept behind the conversational pattern was a little too vague.

Then I went onto thinking about the age range of the target audience and perhaps playing on their childhood memories.

So I then thought about 

Cartoons from the 80's but was worried that it would be difficult to produce without breaking copyright laws.

Then continuing on that thought I developed the idea of basing the pattern around 80's popular childrens toys  

This concept would work well I think for the age range and target audience that Cath Kidston aims towards plus it also is quite a unique and different idea to anything cath kidston has produced which I think will benefit in the presentation.