We had decided that we either wanted to follow through with the films
- Limitless
or
- Fight Club
but we eventually decided that even though we both preferred Fight Club that Limitless would actually probably be quite a good option, as it is firstly an extremely popular film, it is gender neutral, it has a unique and well known storyline, and is filmed in a visually unique style.
Again we watched Limitless and made initial notes about possible products or themes we could follow.
The ideas highlighted in bold are the ideas that we initially aimed to follow as these are the ones based most closely on specific scenes or filming styles throught the film.
- 4 digit IQ
- New York City
- Fractal Zoom Effect crops up throughout.
- Grey Monotone colours in contrast to High Definition full saturation of colours throughout film
- Writers Block
- Synapses make connections in the brain
- Only access 20% of Brain
- Baggy n Business Card
- Clear Transparent Pill - NZT
- 'I was blind but now I see'
- Calm Space
- Memory unconscious Subliminal
- Lots of Blues and yellows highlighted when he takes the pill, good visual reference.
- Blue Eyes
- Gambling
- Languages
- Flip Clock Visions
- Answer phone messages
- Blurred unfocussed imagery
- Stocks & Shares
- Skips/Blackouts/Glitches
- Pixel Effect in scene
- Gold Asian Tin
- Paranoid
- 'I need my Pills'
- 'He's houdini hes a prophet of our time, hes god'
- 'I don't have delusions of grandure, I have a recipe'
- Hiroglyhics
- Upside down frames
- Moleskin client Book - Numbers to call
- Shell Full of Pills
- Russian Script at the end...
Visual references
use of colour
throughout the film a constant reference to Eddie Morra's use of the drug is conveyed through the use of colour and light, anytime that he is not on the drug it portraits his life as a dull, dark and shadow filled.
dark shades of blue, grey and black are utilised when showing his NZT free life
whenever he uses the drug the brightness and colour of each shot is changed. bright and vibrant colours and lights lift the film.
bright yellows, golds and creams are used as well as more vibrant colours in general, even the blues and darker shades are altered to a brighter tone and portraits the feeling of happiness and control.
Many references are made to phone messages, the messages are used to inform the viewer of his change in luck and progression.
the side effects of the drug also create different visual techniques which show his ack of control and hallucination, the shot below is a referenced shot showing his vision breaking up his sight into pixel like vision.
further hallucinations continue to pop up throughout the film, he see's solid objects transform into moving image, such as a flip clock style ceiling.
when the drug is initially introduced, his 'dealer' gives him a business card with the pill, this could be utilised as a product.
These are a few possible visual options we could resort too throughout this brief. Our aim is to use consistent visuals from the film to create the visual element of our products but we may use small references throughout the film to produce further relevant advertisements.
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