Dr.Me - Flag Exhibition Brief

This brief was set by the Studio Dr. ME , they came in and did a work shop with us and the aim of this brief is to simply produce a flag design with a partner that will be produced and exhibited in an exhibition in Manchester set up by Dr .ME in December.

I was coupled with Chris Shuttleworth and as we had to produce the entire design in 4 hours we made sure we worked quickly and efficiently and made sure we made fast but informed decisions

We sat and went through different possible concepts we decided we should try and visualise a part of our personalities so that the flag represents our interests. There was a few different topics that we could have followed but we eventually decided to base the flag on our individual favorite and least favorite animals.

At this stage we then had to come up with how we would present the visuals on the flag, we really wanted to use a technique of image making that we had not used before as well as a style that would stand out and look unique on a printed flag.

There were no rules in that sense we could use any form of imagery we wanted, including photography, so we decided this would be an interesting way of representing our concept.

We set off on the task of deciding all our favorite and least favorite animals and once that was complete we visited the library to collect and photocopy images of these animals from wildlife and insect books.

Cutting them out and scanning them in creates a really nice effect which I have always wanted to utilise in a design.

After talking to the Dr.Me guys they re inforced our concept and suggested we made mutant animals out of the scans which we both agreed would be an interesting and visually amusing idea.

 
So I took on the challenge of creating the mutants while Chris took the remaining images onto Photoshop   and started to neaten them up and apply them to a flag layout.

Once all the images were completed we then sat down together and started deciding on how we would layout the images to both look aesthetically pleasing as well as representing a 'good animal' side and a 'bad animal' side.

As we worked we realised that some of the scans we had chosen were missing legs or other limbs so we decided that as it was a quite comical piece we should add extra illustrations or images to the existing scans to give the animals some form of personality and individualism.

 Completed design 
 

Once we were happy with the layout and the final design, our next challenge was to get it produced. A dutch company to get it printed, so that is what we have used and the result we were quite pleased with, the quality it has been produced is pretty impressive, and the photos and scans we have used have printed clearly.

 
Produced flag

More high quality photos to come.