Union Jack Re Design // Remaining concept development

 National flower concept

This idea originated from a design I produced for a poster brief last year which aimed to produce British weather, The illustrations of the flowers are formed in a similar style that can be found in english rugby union. The simplicity of the shapes allow a clear representation of each flower while trying to not be too complicated.

 Due to the sake that the fewer colours featured on the flag, the better, it would be beneficial to use only 2 or three colours, therefore sticking with my original idea of using red and white as they are the common colours of the three countries.

The blue incorporated still makes the flag appear to have Scottish themes.

I tried a couple of varations incorporating the actual 'logo' that I produced for the first concept, this is a basic layout change just to cover the various options, however if I decide to follow these layouts I will more than likely replace the logo with the crown of the monarchy which would help combine the three flowers.
 

Below is the design i want to submit as one of my concepts, i have aimed to incorporated the crosses which are featured on each countries individual flag as well as. I then wanted to add the rings which were incorporated to visualise the connection between the 3 countries and their individual role in the Union.

Country Shapes

The next concept follows using the physical shape of the 3 countries, through experimenting with these shapes i thought it would be a good opportunity to link an additional message into the flag which not just represents the Union but also visualises the link between the UK and the Industrial revolution.

My aim was to take these shapes and present them in a way that both creates an obvious shape of the UK while also looking like a factory, which highlights the importance of the UK in the advancement of industry and technology.

 i recieved the feedback from peers that the initial design actually looks quite like a gun, which is not an area which I even though about until some body mentioned it. Obviously this is not a visual message that i want to present.

By altering the shape of the original I think It now creates a more consistent representation of both the shape of the uk as well as the link to the industrial revolution. 

As I am not 100% confident with the layout of the design I have produced, I have produced a few more options to give a little variety when presenting it in the crit.