Union Jack Re Design // The Beautiful Meme Crit boards and feedback

The Beautiful Meme came in today to crit our proposed concepts so far, I have produced a series of options to get an idea if any of the concepts I have produced are heading in the right direction or if they need more of a re think.









Crit Feedback

One 

Positive

This is strongest concept out of the options.
Nice simple visual link to britain and the shapes of the current union jack to maintain consistency
Colour scheme works and links all three countries 
The visualisation of the crown and link to Royality is a good link between the countries of the UK

Negative

Design needs to be neatened 
The center cross that is there to initially represent St. Davids flag creates a problem as it comes across as a religious crucifix which is of course linked to the Christian religion and as Modern Britain is formed from nearly all religious backgrounds then this visual element would more than likely offend many non christian member of the UK. Even though this was not my intention and the cross really had no religious meaning at all I can understand the feedback and it was suggested I play around with the design more to make it more obvious that there are no religious connotations involved in this design.

Two

Colour scheme and design instantly reminded them of either the German flag or Chinese flag
Not the concept to continue with

Three

Positive

The use of the 3 national flowers was a unique and appropriate concept

Negative

The clover / shamrock doesnt represent N. Ireland but instead the repulic of Ireland so doesn't actually work at all.
The isuals produced are too complicated and illustrative so don't create a memorable visual for a flag design.

Four

Positive

This is the second strongest concept of the choices provided.
The simplicity of the shapes and link to pysical shape of the countries creates an interesting and unique outcome which could be developed further

Negative

The link to the industrial revolution should be scrapped as it is a bit too specific to use as the foundtion for the Union Jack design.
The design needs to have a set grid to make it neater
It was suggested that perhaps I could try to recreate this concept to scale, so each country is a scaled down version of the actual country.