Union Jack Re Design // Concept 1 development

 My first concept is based around the 3 individual designs that are featured on each countries St. flags, 

St. George
St. David 
St. Patrick 

My aim is to apply the rules of branding and logo design to represent Britain as a modern brand. By using the shapes of each individual st. flag it will allow me to form some sort of recognisable shape that hopefully still links to traditional Britain themes while also showing the modernisation and progress of the Union.

The colour scheme originally chosen for this concept is based around the 4 colours found on the St. Flags, Red, White, Yellow and Black. However when I was playing around with the physical layout of the flag, the colour scheme cause it to have quite a Nazi-esque outcome which is followed with some negative connotations as you can expect so this really wouldn't be a good option however below are some variations I have produced to get a brief idea of the kind of shapes I am aiming for.

Below are the 3 individual shapes that I would like to combine to create Britains new 'Logo' I think having a clean simplified design would be best to show Britain's link to traditional but also advancements in modernity as well as versatility of cultures.

I continued to experiment with the layout and colour scheme, as more red is used for the background it kind of takes away from the right wing style of visuals and instead reminds me of a Ferrari style of brand, which again isn't a British representation, so at this stage I believe most of the British feel of this flag will stem from the chosen colour scheme.

I eventually got to the stage below, where I have produced a combination of the 3 individual shapes that I feel represent the modernised yet traditional Britain that I was aiming to represent. By reducing the scale of the visual element and introducing the circular element i feel it completes the link between the 3 countries and shows precise, clear and straight forward future for Great Britain.

However I still don't feel 100% confident that a flag this simple would please every person of the UK but I feel it is un offensive and represents all elements of the UK equally.

To make the whole flag come together i felt that some visual form that clearly links all countries in the Union together. This is when I decided to try adding a visual element which represents the monarchy and royal family which is one of the most recognised features of Britain.

Just for the sake of variation I then created a few alternate options just in case the 'logo' created is not received as well as I hope when The Beautiful Meme come in on the 25th to crit. 

Below are the 3 options for this concept that I will take to the crit, at the moment I feel this is my strongest visual concept, but i feel that what ever is produced there will always be some negative reactions as there is such a huge audience that any changes to the current flag would more than likely cause up roar.