The Beautiful Meme // Union Jack Redesign live Brief

The Beautiful Meme were invited in to give us a live brief, which they presented this morning. 

Brief

The aim of the brief is to propose a re design for the  Union Jack Flag, for when Scotland possibly leave the UK in 2014.

We have been given the option of either evolving the current union jack design or completely revolutionising the design and taking it in a completely different direction.

This means that we actually have quite a lot of creative freedom throughout this breif, the only thing they ask is that it is 1000mm by 1500mm.

Considerations

The flag should be able to last another 200 years
How will your change in design effect different people around the world, from the different cultures of people now found in the UK to how it will effect colonial countries who use the union jack in their own flag. 

How will Wales be respresented? 
Will the Scottish element of the flag be removed? 
How would you approach the design change? 
Ensure you can fully explain your decisions of why you have chosen the direction for your design.

 First Crit - 25th November, a range of designs and idea options to be presented.