Saturday 17 May 2014

Leeds Alphabet // Concept

Documentation

The method of approach towards this brief is already set
out, however the visual examples that you can see in the top right of this page is the style of photo documentation that I wanted to follow.

Photographing, typography that usually people ignore like abandoned or old shop signage, graffiti, house numbers etc,  will help create a completely unique alphabet.

By changing the angle of the shot and the direction you are looking at the letter form will also morph a typeface even further, so by incorporating the morphed type in different scenarios should help create some interesting outcomes.

Format and Presentation

I intend to produce a complete publication that follows the alphabet and provides the original image that I have taken for each letter form

The result will be an individual letter form that I will extract from the photograph and vectorize accompanied by the original photograph.

A simple booklet is my intended format as this would be easy and cheap to print and produce  and would be a suitable format to be sold to art, photography or design
enthusiasts.


The Plan

- Initially start travelling around Leeds, sourcing and documenting as many interesting typefaces as possible.

- ensure that I travel around Leeds centre, Hyde Park and Headingly as these are the most occupied areas of Leeds.

- Select and edit chosen images

- Extract and vectorize individual typefaces until I have a complete alphabet including numerals

- take final alphabet and images and produce a publication that clearly presents the alphabet and it’s concept in a clear and concise manor.

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